Expert Opinion


2019 – the year of gamification?

Having devised cutting-edge events for blue chip companies such as Nationwide Building Society, Vodafone and IBM for over two decades, leading creative agency UKSV has its finger firmly on the pulse of the business events universe. Here’s what they have to say about gamification, a trend which is set to explode in 2019.   If you haven’t already been involved with ‘gamification’, then get read...

A bright future for business events in Latin America

Latin America is rapidly emerging as a vibrant player on the business events scene and one that is grasping all the many opportunities for growth. David Hidalgo, Show Director, IBTM Americas, looks forward to the future of business events in the region and reveals his passion for turning LATAM into a driving force in the business events sector   What’s hot in business events at the moment? Gr...

Committing to quality

IACC CEO Mark Cooper identifies some of the unexpected benefits of quality standards.   You’d think answering the question, ‘Why are quality standards important?’ would be simple and straightforward – of course they are important. And, on a basic level, this is perfectly correct, but to truly understand the benefits to conference and meetings venues requires a deeper understanding of th...

Mythbusting the speaker scene

Steve Markman sifts the myths from the truths when it comes to choosing the right keynote speaker.   Today’s marketplace is comprised of thousands of speakers who are potentially available as a keynote or featured speaker for your association or corporate events. But, how do you know if you are making the right choice before you commit to a speaker and perhaps paying a very large fee? Here ar...

Airbnb a hotel help rather than a hindrance?

Helder Pereira, CEO of the UK’s leading independent hotel management company, RBH doubts whether Airbnb really is a threat to hotels.   Airbnb has grown substantially in recent years and now commands an estimated 22% of the market – making it larger than any individual global hotel group, and begging the question: what exactly is the impact of Airbnb on the hotel industry? Airbnb is both disr...

Drone shows the new black?

Drone shows, for long a future industry trend, are becoming more popular as event organisers look for new ways to amaze their customers, explains Janis Kuze, Sales Director at SPH Engineering.   Impressive drone displays have already been seen at the Olympics, the Super Bowl, Coachella festival, Cirque du Soleil performances and many other landmark events, both corporate and private. But how ...

All-inclusive incentives are on the rise

In the first of a regular series of articles, CEO of SITE Didier Scalliet tells CMW about a new study from the association, which shows incentive travel is in rude health.   At IMEX America (16-18 October) we launched the latest research into the State of the Incentive Travel Nation. Partnering with Incentive Research Foundation (IRF) and Financial & Insurance Conference Professionals (FI...

How do you ensure wellbeing at work?

Wellbeing and stress management are hot topics these days, and it’s no surprise – studies are consistently showing the link between wellbeing and productivity, happiness and job satisfaction. This year’s IBTM World features a section of the Knowledge Programme dedicated to ‘professional development, recruitment and wellbeing’, allowing delegates to take home practical ideas to help better ma...

The top three event trends due in 2019

Nele Aumann, head of the Hamburg Convention Bureau’s (HCB) Conventions unit, looks ahead to the three major trends she expects to see more from in the meetings and event sector in 2019:   Innovation: in other words, finding fresh ideas – an ongoing challenge for event planners who have to attract and engage delegates time and time again. Here’s where the host destination can offer a rea...

Prescription for success

Chief operating officer Maurits van der Sluis illuminates The RAI Amsterdam’s welcome approach for Medical Conferences.   A big issue for medical congress organisers today is the need to comply with local rules in every country. In Europe, these rules tend to apply on an EU-wide level. In particular, regulations for the advertising of medications can affect the organisation of a conference. In Ams...

Has the fog of GDPR cleared away?

GDPR came into force on 25 May, the culmination of months of debates and discussions. In this guest blog, Jenner Carter, Head of Marketing at Lime Venue Portfolio and Marketing Chair for the UK’s Hotel Booking Agent’s Association (HBAA), explores the aftermath of GDPR with HBAA members. In the run-up to deadline day, there was clearly still great uncertainty about GDPR and many people ...

Why North Africa is emerging as a destination for MICE business

Danielle Curtis, Exhibition Director – Middle East, Arabian Travel Market & IBTM Arabia, examines the rise of North Africa as a business event destination. [hr gap=”30″] The countries of North Africa are once again attracting attention from global business event organisers, with several city destinations in the region emerging as hotspots for all types of tourism, and MICE business...

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