Singapore’s island resort Sentosa is debuting at IMEX Frankfurt 2018 in a fresh attempt to reach out to international MICE travellers with its range of customised business – and leisure – experiences.
Sentosa currently attracts 19m tourists, business travellers and locals annually, and Singapore is set to host a historic meeting on 12 June when US president Trump sits down with North Korean leader Kim Jong-un.
The 500-hectare area of Sentosa is unlikely to be on the leaders’ agenda, although it is home to more than 30 themed attractions, 15 hotels with more than 3,000 rooms, and two 18-hole golf courses.
Leading Sentosa to IMEX Frankfurt 2018 is Mr Quek Swee Kuan, CEO of Sentosa Development Corporation (SDC), which manages and oversees the development of the island.
He said: “We are very excited to be making our debut at IMEX Frankfurt 2018… We are a place manager that strings together an unconventional MICE experience that cannot be easily replicated elsewhere on mainland Singapore or in the region.
“Sentosa’s ability to offer a holistic one-stop MICE solution has made it extremely attractive for Destination Marketing Companies (DMCs) and event organisers worldwide. We look forward to welcoming more business and leisure travellers to Sentosa.”
The Singapore Tourism Board (STB), meanwhile, has launched a Celebrity Hotel Challenge video – featuring local celebrity Michelle Chong as a hotel guest – to showcase the passion and professionalism of hotel employees, and raise awareness of the variety of jobs within the hotel industry.
In the video, Michelle Chong dons a disguise and checks into Pan Pacific Singapore. She plays the role of a VIP, and asks the unsuspecting hotel employees to attend to various requests, ranging from changing the colours of the lights in the hotel room to booking the entire swimming pool for herself. These requests were culled from real life examples in the hotel industry.
Except for senior management, none of the employees were aware of her true identity until the end of the video.
“The Business of Happiness hotel careers campaign is about changing perceptions that people may hold about working in the hotel industry,” said Ms Ong Huey Hong, director, hotels and sector manpower, STB. “We hope that through this light-hearted depiction of the daily work of hotel employees, people would be more aware that hospitality goes beyond manning the front desk or housekeeping. Every day brings exciting new experiences, and employees get to interact with guests from all walks of life regularly. Passion is the driving force in the Business of Happiness.”
Mr Gino Tan, area general manager, Singapore, and General Manager, Pan Pacific Singapore, said: “As seen in the video, handling varied requests from guests is part and parcel of the daily work in a hotel. We’re thrilled to partner STB in their latest initiative under the Business of Happiness hotel careers campaign as we felt that the video would be a great platform to show how interesting a career in the hotel industry is, and entice jobseekers to join the industry.”