UK-based publisher of CMW, Mash Media Group has released an industry support video as part of its #GetBritainMeeting campaign to showcase the true value of the UK events industry.
During the Covid-19 crisis, the UK events industry has suffered disproportionately, as not only have events in all forms been banned, but a lack of understanding as to the value and depth of the sector to the UK economy has been exposed.
Despite government support measures, in the forms of Coronavirus Business Interruption Loans, wage support through furloughing schemes and rates relief, many events businesses have still fallen through the cracks, and while the plight of sport, music and cultural events have received UK media attention, the scale of the damage to those operating and supplying conferences, meetings, and exhibitions has not.
The events industry is worth £70bn (US$87.43bn) to the UK economy annually and employs 700,000 people across conferences, meetings, incentive travel, exhibitions, and outdoor and cultural events.
Call to action
In order to raise awareness as to how important events are to not just the UK economy, but to communities and in bringing ideas and people together as well, the campaign is asking that eventprofs share this industry support video across their social media channels, tagging key UK politicians, national newspapers and broadcasters.
Together, we can raise awareness of the value, depth and scale of the UK events industry and #GetBritainMeeting.
Use the following templates to share with the video:
Twitter and Instagram
The £70bn #eventsindustry is vital to the UK, let’s #GetBritainMeeting. Watch this to learn more @BorisJohnson @rishisunak @HuddlestonNigel @OliverDowden @BBCSimonJack @ITVJoel @heliaebrahimi @EdConwaySky @lewis_goodall @BenChu_ @b_c_chapman @PippaCrerar @ruthiesun @_fionawalsh
LinkedIn and Facebook
The £70bn events industry is a vital component of the UK economy and has been disproportionately impacted by Covid-19. Watch this video to learn more about what events can achieve to help not just the economy, but communities and social progress.
#eventsindustry #eventprofs #eventmanagement #eventplanning #conferences #meetings #outdoorevents #incentinvetravel #exhibtions #tradefairs #businessstrategy #marketing #mashtag