Expert Opinion


Hard hit South African tourism to target support at SMEs and the marginalised

In a post on South Africa Tourism’s website 18 August, its CEO spoke about the need to place a stake on the marginalised in order to support the wider tourism sector. Indeed, South Africa has been one of the hardest hit countries by the Covid-19 pandemic and its tourism sector has been devastated. In a recent budget vote speech, minister of tourism, Ms Mmamoloko Kubayi-Ngubane told Parliament that...

Digital marketing, with a side of virtual event

Snöballer-in-chief at snöball event influencer marketing, Rachael Stephan, shares some advice on tailoring your message to the virtual event experience.   Different delivery, different expectations, different experiences. We’re all intimately familiar with the difference between virtual and in-person events. But, what about when it comes to marketing your virtual event – are the same tried an...

Thanks for the memories: Berlin’s Sleeping Beauties, Episode 11

In this, our final episode before a short summer break, our host Mark Felstead introduces us to Kieran Dennis – once a legend of Berlin’s event scene upped anchor and moved back to London where he now works as a DMC for Incentives and Cruise Ships. Kieran explains it is a business sub-sector that has been literally stranded over the last few months. Kieran believes these businesses were unfairly d...

Singapore thinking ahead of the game

Singapore is leveraging the fundamentals that have long established it as a world-leader for MICE business, and overlaying them with new innovative solutions as it moves at pace towards the new normal. Global accolades for a destination that doesn’t stand still In the recently published (2019) rankings from global meetings industry association ICCA Singapore has again topped the lists in Asia for ...

Energise your delegates

Angela Steel picks out a healthy dozen of tips for organisers who want their delegates to meet and march on healthy minds and stomachs. Remember your last conference, meeting or expo? As you roamed the floor, were you scanning the crowds for interesting delegates? Lunching a journalist recently, I passed him the menu, but rather than scan it for food, he proof-read it for errors! I’m similar. For ...