Organiser Reed Travel Exhibitions has announced “a raft of new exhibitors,” including Meliá Hotels International, Titanic Hotels, Ibiza Convention Bureau and Canary Islands for its IBTM World 2020, due still to take place in Barcelona 1-3 December and widely seen as an opportunity for the wider global industry to gather in person again.
The task for organisers will clearly be to persuade corporate and association hosted buyers to attend and hope that travel conditions permit. The IBTM team says planners from organisations set to attend include from; Mars, Netflix, Nike, Whirlpool Corporation, Cisco Systems, BBVA France, Gazprom Neft, Dell America Latina Corp., British American Tobacco, The Delta Group, MegaFon, Jones Lang LaSalle Incorporated, European Society of Clinical Investigation, International Association for Energy Economics and The International Ecotourism Society.
Mike Brill, owner and managing director of Medals LLC, a medical educational delivery, advisory and logistics support company, said: “What I am personally most excited about for IBTM World 2020 is to reignite the social interactions that I have been so missing since early March. Let’s face it, hands on clinical practicum and theoretical brainstorming, for example, can only be accomplished effectively in person.
“Medals LLC intends to use IBTM World as the primary source, to find out from our hotel, CVB, food and beverage, airline and DMC partners what their new policies and practices are, for the safety of all meeting attendees during the time of Covid-19.”
The executive director for the National Association of African American Studies and Affiliates said IBTM had always provided the association with “an opportunity to break ground in a new country and find people who can help us get into that country. Every time we have visited IBTM World, it has been a win-win.”
The IBTM team said it had been working closely with event venue Fira de Barcelona, and Barcelona Convention Bureau (BCB) to implement thorough safety and hygiene measures at this year’s event, “and will continue to work with them to ensure that attendees have a safe and enjoyable experience”.
Safety measures planned include a clear one-way system to help attendees keep a safe distance; optimised stand designs to help maintain physical distancing, with overflow areas placed around the venue for use by exhibitors who require extra space for their meetings. There will be increased spacing around all seating areas; hand sanitiser provided at key points throughout the venue; hygiene screens at all service counters, catering outlets and information points and increased frequency of cleaning throughout the venue.
Event director David Thompson (pictured) added: “This year has been unusual for all of us, but our strong pipeline of Hosted Buyers and exhibitors has demonstrated a real appetite to attend IBTM World 2020 and return to a ‘new normal’. We have been in constant touch with planners from all over the world during lockdown who want to be able to get back to face to face meetings and plan their events for next year. We look forward to seeing you all in Barcelona.”
More information: https://www.ibtmworld.com