Professional Convention Management Association (PCMA) and the Korea MICE Association have announced a two-year strategic agreement, aimed at equipping their members for the post-Covid-19 return through specialised training programmes.
A key component of the partnership will focus on the delivery of PCMA’s Digital Event Strategist (DES) course in Korea.
Karen Bolinger (pictured), PCMA managing director for APAC, said: “We are delighted to work in partnership with our colleagues at Korea MICE Association to help support their industry to rise to the challenge of running engaging events in the post-Covid-19 business events space.
“Each country in the Asia Pacific region has a unique road to recovery, however, being able to provide valuable education to event planners, is one major key to ensuring a successful future for the space.
“We look forward to having members of the Korea MICE Association engaging in our local and global community conversations and to hearing about their experiences and point of view of what they need to fuel their recovery.
“We’ll be working closely with our colleagues to understand what else we can do to support the Korean Business events industry and how we can facilitate sustainable growth across the Asia Pacific region,” said Ms Bolinger.
Chun Kim, president of the Korea MICE Association, said: “We have been working with PCMA since 2017 to create opportunities for development of skills and grow networks for the Korean business events industry, with a special focus on education.
“The MICE industry has been facing a transformation and has seen an increased need to collaborate on creating a digital environment for events. The DES course will be the most productive way to bring our members to the next level in the industry.”
The partnership has already seen 26 members from the Korea MICE Association start the Digital Event Strategist course in August 2020.