Penang International Travel Exchange goes virtual in October

Asia News
Penang International Travel Exchange goes virtual in October

The Penang International Travel Exchange (PITE), a programme owned by Penang Convention & Exhibition Bureau (PCEB), is going virtual with a digital show this year. PITE is Malaysia’s only homegrown business events tradeshow.

The event will take place 14–16 October and the programme will offer B2B sessions in three streams, according to the market segment time zones. Thus, 9am-6pm on 14 October for the Asia Pacific market, 3-10pm on 15 October for the European market, and 6pm-12am on 16 October for North and South America.

Organiser ACE Conferences & Exhibitions has put together a digital programme including education sessions, with all the activity taking place virtually in a simulated exhibition centre.

“Due to the Covid-19 pandemic and international travel bans, we are moving PITE 2020 completely to a digital platform, and will be the first digital travel show held in Penang connecting local sellers with buyers from around the world. The work done in the past two years through PITE must go on this year, as well, despite the pandemic as now the objective is to rejuvenate tourism for Penang,” said Ashwin Gunasekeran, CEO of PCEB.

The second edition of PITE, which took place in October 2019, gathered 50 exhibitors with 75 buyers from 11 countries, 65% of whom had never visited Penang before.

“Through PITE 2020, we will be able to showcase not only Penang and our tourism and business events products virtually, but also demonstrate the infrastructure and facilities Penang has to put on a world-class virtual trade show,” said The Honourable Yeoh Soon Hin, Penang State executive councillor for tourism, arts, culture and heritage.

PITE Digital Show 2020 is subsidised by the Penang State Government and is open for registrations for both interested buyers and sellers with no registration fee. More details: or email:

Managing Editor, Conference News & Conference & Meetings World. Write Paul an E-mail

Leave a Reply